Does ‘foodstagramming’ help or hurt restaurants?
Have you ever been at a restaurant and watched a fellow diner snap a quick picture of his or her food? If so, you have witnessed “foodstagramming.” Often, the photo quickly goes from smartphone or tablet to Instagram, Facebook, Twitter, or other social media channels with comments and location for all to see. Foodies of [...]
Taking another look at Facebook Graph Search
When Facebook announced mid-January the new Facebook Graph Search, I immediately signed up and began exploring the beta version. The graph search tool is a new Facebook feature that is expected to compete with search engines like Google by providing more meaningful search connections via your friends. You can now search your friends/fans by similar [...]
YouTube is more than cute kittens: 1 minute of video worth a million words
When I think of YouTube, I think of amusing videos of cats and the wild antics of teenagers. But according to Socialmouths, businesses should be taking YouTube seriously. YouTube is now the second largest search engine, and business owners should be asking if their company will be found when potential customers search for them. ReelSEO [...]
‘Nerdy’ online listings
Do you have an unusual business or attraction or just somewhere fun to visit? Do you want new visitors to be able to find you? If so, you should check out nerdydaytrips.com and get your location listed. I stumbled upon a reference to the Nerdy Day Trips website in an edition of Smart Computing magazine [...]
Are you listening?
The online conversation has grown to the point that large companies now employ people just to post, blog and tweet to get their message out on the vast number of sites referred to as social media. With all of that chatter going on, businesses must realize that some of the conversations pertain to them. Small [...]
Tourism in Arkansas – who is our typical tourist?
People come from all over the country to visit the Natural State. As the weather warms up and Arkansas welcomes more visitors, do you know how to prepare your business for their arrival? The first step in getting ready for visitors is knowing more about them. Where do they live? What are their favorite things [...]
Use the cloud to clear up your communication
Is communication a problem in your business? When you tell one person to spread the word, does it end up like a really bad game of “Telephone”? One way to improve communication is through collaboration. Collaboration establishes accountability, efficiency and a place to learn. When I worked in a hospitality business, we had the sacred writ, [...]
Is your business a POI?
Because I tend to be directionally challenged, I recently bought a car with a navigation system. This replaces my former GPS device that I would stick to the inside of the windshield, which worked well until the suction cup lost its grip and the unit would tumble down as I drove along. As I get [...]
No website? Don’t miss ASBTDC’s Website in a Day
Where consumers once turned to the phone book to find a specific business or type of business, they now search online. According to one study, 97% of Internet users look online for local services – from restaurants to hardware stores to pharmacies – yet at least half of all small businesses don’t have websites. Simply put, to [...]
Winning at TripAdvisor reviews
TripAdvisor announces in May of each year its Certificate of Excellence Awards. This award is very prestigious online and only given to the best-rated hospitality businesses with a focus on hotels, restaurants and attractions. Only 10% of all rated businesses receive it. Honorees get a digital recognition badge to display on their websites, a press [...]
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