Is your business a POI?

February 22, 2013 Ronda Mobile Marketing

Car GPS navigation system

Because I tend to be directionally challenged, I recently bought a car with a navigation system. This replaces my former GPS device that I would stick to the inside of the windshield, which worked well until the suction cup lost its grip and the unit would tumble down as I drove along.

As I get more familiar with my vehicle’s built-in navigation system, I am finding some surprising issues. For instance, it forgets to tell me to turn onto my street to get to my house…good thing I already know that! More upsetting is when I look for a point of interest (POI) and cannot find the business name or location for which I’m searching. Or worse, I follow the navigation system’s advice only to arrive at my destination and realize what used to be one business is now another (or an open field).

Situations like this got me wondering. How do businesses get listed as a POI in the first place, and what does one do when there is an error?

Listing your business on GPS

Business owners can contact the GPS manufacturers’ major suppliers (GPS Data Team, NAVTEQ, InfoUSA). The companies’ websites allow merchants to submit their businesses as POI or request an update to an existing listing. See eHow’s step-by-step directions.

Correcting errors

According to, getting an error corrected is not a one-step process. First, the mapping company must correct the error. Next, the device manufacturers must get the map updates, and finally, the device users have to update their software. Google, in its forward-thinking way, is now using its own data and may be able to correct the error if you report it and Google can verify the mistake.

You may wonder if the lengthy process is worth the headache if you find your business’s location is wrong or does not appear at all. A word of advice: if I can’t find you, I can’t buy from you.

Business owners, take the time to search for your location(s) on a GPS device and on the Internet. With smart phones in the hands of most people, you definitely want to make sure Google, Bing, Yahoo, and others know where you are located.



About Ronda Hawkins

Ronda Hawkins, training coordinator for the ASBTDC at Arkansas Tech University, has experience in sales, business administration, business management, business education, and small business ownership.

Google, location-based marketing, online presence, small business,

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