Tourism in Arkansas – who is our typical tourist?

March 6, 2013 Ronda Uncategorized

People come from all over the country to visit the Natural State. As the weather warms up and Arkansas welcomes more visitors, do you know how to prepare your business for their arrival?

The first step in getting ready for visitors is knowing more about them. Where do they live? What are their favorite things to do and places to eat, and yes, how much money will they spend? The Arkansas Small Business and Technology Development Center has compiled a Visitor Profiles guide for Sebastian County that answers those and other questions.

The report identifies the top 10 points-of-origin for visitors to the Sebastian County area. ASBTDC prepared a visitor profile for each state in the top 10 to give area business owners insight into visitors’ preferences and buying patterns.

Did you know the top three points-of-origin of tourists who visit the area are Oklahoma, Texas, and California respectively? Did you know that the top two groups of Oklahoma visitors prefer outdoor activities, while the top two groups from Texas are budget-conscious families with children? Or did you know that travelers from California tend to spend more per trip on entertainment and lodging than visitors from any of the other states on the list?

The more you learn about the visitors traveling to or through the area, the better you can target your products and services to them and meet their needs.

The 12-page Visitor Profiles report is based on information from the Arkansas Department of Parks and Tourism’s 2011 Economic Impact of Travel in Arkansas study and data from Esri’s Consumer Spending and Tapestry Segmentation system. ASBTDC developed the Visitor Profiles as part of a one-year special project assisting Sebastian County hospitality and tourism-related small businesses.

To get your free copy of this valuable resource, attend an upcoming ASBTDC seminar in Sebastian County or contact Ronda Hawkins at 479.356.2067.

If you own a small business in another part of Arkansas and are interested in learning more about your target customers, ASBTDC can perform market research tailored to your specific business at no cost. Contact your local ASBTDC office for more information.

 

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Ronda

About Ronda Hawkins

Ronda Hawkins, training coordinator for the ASBTDC at Arkansas Tech University, has experience in sales, business administration, business management, business education, and small business ownership.

ASBTDC, hospitality, small business,

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