Mobile marketing: how small business can get a boost

June 6, 2013 Timothy Mobile Marketing

USA Today published a good article on mobile marketing in its June 5, 2013, online edition. The article and accompanying three-minute video (embedded below) are based on an interview with a small business boutique located in New Orleans.

Three takeaways are featured:

Small businesses need mobile accessible websites. Keep the website simple and human thumb friendly. Always display a telephone number and give strong consideration to having a click-to-call feature. The people viewing your site are already holding a mobile device, so why wouldn’t you make it easy for them to call and ask for directions to your shop or verify you’re open for business?

The old rules of online marketing apply but need adapting to the medium. Search engine optimization must still be done. Businesses should still get listed with directories, including Google Places and Yelp. Take advantage of mobile apps like Instagram and Snapette, which targets fashion bugs with trending advice on shoes and clothing.

Consider buying enhanced online ads. The article points out that Google’s AdWords Enhanced Campaigns give you “the ability to manage bids across devices, locations, and time of day.”

The staff of the Arkansas SBTDC are able to guide you through the steps of getting a mobile responsive website and getting listed on directories. All ASBTDC consulting services are free.

Source: Small Business Gets Boost from Mobile Marketing, USA Today, June 5 , 2013



About Timothy Lee

Tim, the Arkansas Small Business and Technology Development Center's webmaster and technical training specialist, has been with ASBTDC since 1995. He retired from the U.S. Air Force with the rank of master sergeant. He's a bit gung-ho, turns cat food cans into cook stoves, and keeps packing ASBTDC equipment for rapid worldwide deployment, but he's your "go to" guy for technical solutions and full-scale disasters.

location-based marketing, mobile, social media,

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