Email marketing just got harder with Gmail move

December 26, 2013 Timothy Mobile Marketing

Effective immediately, Google is caching (or storing) all Gmail images and serving them from Google’s server farms. “So what?,” you might ask. Well, all the wonderful statistics on how many customers and prospects are opening your email marketing newsletters and special offers are now difficult to obtain.

Google’s unilateral move negates the ability of MailChimp, Constant Contact and similar email marketing services to track your carefully designed and tweaked full color, email marketing products. Previously, the display of included images passed useful data from viewers back to your email marketing service. No more. As the images now come from Google, no data is passed back to the email marketing servers.

It’s possible that some tracking might be triggered by using external CSS style sheets or Javascript fragments. But the days of the tiny spy pixel are gone, at least at Google’s Gmail service.

Reference: Gmail blows up e-mail marketing by caching all images on Google servers


About Timothy Lee

Tim, the Arkansas Small Business and Technology Development Center's webmaster and technical training specialist, has been with ASBTDC since 1995. He retired from the U.S. Air Force with the rank of master sergeant. He's a bit gung-ho, turns cat food cans into cook stoves, and keeps packing ASBTDC equipment for rapid worldwide deployment, but he's your "go to" guy for technical solutions and full-scale disasters.

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