The Secret for Completed Online Forms

May 6, 2014 Timothy Online Presence

How long have you been trying to get visitors to completely fill out your contact and other online forms? Been using required fields? Here’s secret. [Looks around.] Don’t!

No, we’re completely serious. Even though you can asterisk, highlight and make fields on your online forms required, don’t. The latest research indicates that when you make some form fields required, your visitors are more likely to skip the leftover optional fields. Researchers discovered that by not making any fields required, on average, most visitors will over disclose their information.

Oh! Don’t believe us? Read the research for yourself: The privacy economics of voluntary over-disclosure in Web forms.

Source: Why Users Fill Out Less If You Mark Required Fields


About Timothy Lee

Tim, the Arkansas Small Business and Technology Development Center's webmaster and technical training specialist, has been with ASBTDC since 1995. He retired from the U.S. Air Force with the rank of master sergeant. He's a bit gung-ho, turns cat food cans into cook stoves, and keeps packing ASBTDC equipment for rapid worldwide deployment, but he's your "go to" guy for technical solutions and full-scale disasters.

location-based marketing, Privacy,

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