Author Archive

How will small business use social media and technology in 2014?

January 2, 2014 Ronda Mobile Apps

Taking a look back at the last year, we saw many changes in social media marketing and in technology. Facebook grew to well over 1 billion users, with younger users bouncing off and older demographics jumping on. This caught the attention of small business owners targeting those markets. Twitter expanded to include more than 4.5 million […]

More

Calculate the real cost before you do a daily deal

December 3, 2013 Ronda Online Presence

Looking for a way to promote your business online? Daily deal sites like Groupon, Living Social and Cool Deals are a great way to gain exposure for your products and services. The concept is simple: your business creates a deal a daily deal vendor promotes it for a price people purchase the deal through that vendor […]

More

online marketing,

Spruce up your online presence for the holidays

November 18, 2013 Ronda Online Presence

In the past, businesses relied on creating festive holiday displays, sending greeting cards to valued customers and running sales to compete with other businesses around the holidays. Nowadays, you need to add another layer to your holiday marketing plan by creating a cheerful online presence. Constant Contact has compiled some ideas: Create a festive Facebook cover […]

More

Facebook, online marketing, online presence, Pinterest,

Average value of a Facebook fan is $174

October 18, 2013 Ronda Online Presence

Like many business owners, I am a bottom-line thinker.  I want to know what I get for the amount of time I invest in a certain activity. When it comes to social media marketing, how does one determine return on investment? An empirical study by Syncapse looked specifically at the ROI for brands on Facebook. The […]

More

Facebook,

Hashtags not just for Twitter

September 18, 2013 Ronda Online Presence

Everywhere you look you see #this and #that. So, what’s all the #fuss? Although hashtags (# followed by a word or string of words with no spaces) are nothing more than a way to group messages by topic, they can be a fantastic marketing tool. Hashtags can enhance an online conversation by getting people involved, […]

More

ASBTDC, online presence, small business,

Advertising on Facebook

August 15, 2013 Ronda Online Presence

With more than a billion users and demographic details unsurpassed, Facebook would seem to be an easy pick to market your business. However, with the social media site’s numerous advertising options and no clear price tag, businesses may shy away from using Facebook’s paid features. Having a specific goal in mind will help you ease […]

More

Facebook, online marketing, online presence,

From ranters to loyal fans: social media followers matter

August 5, 2013 Ronda Online Presence

Seven popular types of social media fans were recently identified by ReachLocal. Of the seven types of fans, four can directly affect a business’s online reputation through social media posts and online reviews. Both the “ranter” and the “unhappy customer” can bring down your ratings, while the “cheerleader” and the “loyal fan” can help it. Other followers […]

More

ASBTDC, online presence,

Using your iPad as a point-of-sale system with ShopKeep

July 26, 2013 Ronda Mobile Apps

Tablet devices are replacing traditional cash register systems in many small businesses. Point-of-sale (POS) systems like ShopKeep transform an iPad into a cash register and allow business owners to access their reports remotely on their iPhone or other device. Merchant Maverick rates this POS with 5 out of 5 stars and says “ShopKeep is ideal for […]

More

apps, cloud, small business, tablets,

Promoting your offer while your customers are nearby

July 18, 2013 Ronda Mobile Marketing

In a recent survey by comScore and UPS, 47 percent of the 3,000 respondents said they were more likely to shop with a retailer if they received a coupon or promotion on their smart phone whey they were in the store or close by. With location-based marketing on the rise, retailers want to close the […]

More

location-based marketing, mobile technology, online marketing,

Survey tracks small biz mobile technology use

June 18, 2013 Ronda Tablet Technology

Constant Contact recently released a survey that shows 66% of small business owners use some sort of mobile technology. Whether they use a smart phone or tablet, businesses commonly connect with customers using mobile technology through social media engagement/advertising, email marketing, and mobile-optimized websites. Content on these sites includes menus, individual product listings, and videos. […]

More

iPad, iPhone, mobile technology, small business, tablets,

« Previous Posts