Mobile Marketing

Are people talking about your business online?

January 8, 2013 Ronda Mobile Marketing

Gone are the days of calling your travel agent to find things to do and places to stay on vacation or trusting a salesman to give you the best advice on which new car to buy.  Consumers now go online to research prices, features, and what others are saying about their experiences before taking the […]


online marketing, online presence, reviews, small business, social media,

Anyone can use review sites to become a critic

November 6, 2012 Ronda Mobile Marketing

Benjamin Franklin said, “Critics are our friends; they show us our faults.” Even as forward thinking as Ben Franklin was, I’m sure he never would have considered that anyone and everyone could be a published critic on a medium with millions of readers. I never thought of the possibility myself until recently when my family […]


ASBTDC, hospitality, online presence,

Social media apps simplify online marketing

July 26, 2012 Maradyth Mobile Marketing

With the tremendous increase in social media popularity, social media sites now serve as  platforms where many small businesses promote their products and services online and enhance brand visibility. Businesses that are successfully using this marketing tool are spending anywhere from 6 to more than 20 hours a week on social media. Can you afford […]


apps, marketing, small business, social media, tablets,

Are you ready for mobile commerce?

July 11, 2012 Nancy Mobile Marketing

I don’t know about you, but I’m an e-commerce customer. Moreover, I’m a mobile e-commerce customer. I buy everything from kids’ clothes to DVDs on my phone. I’m not alone, believe it or not! According to The Nielsen Company, half of mobile phone users now have smartphones with Internet capability. The number of smartphone subscribers […]



Technology presentations: Taps and Clicks hits the road

July 6, 2012 Liz Mobile Apps

Recently, I had an opportunity to share some technology tips at the always enjoyable monthly breakfast meeting of the Arkansas Hospitality Association. My topic was “Using Media Tablets and Mobile Devices for Location-Based Marketing.” Businesses in the hospitality industry are highly dependent on location – whether that be a physical address or on the web. […]


apps, ASBTDC, Google, iPad, iPhone,

Are you sure you don’t want to pay attention?

June 26, 2012 Nancy Mobile Marketing

As a business owner, you wear 427 (just a guesstimate) different hats. So, when there is a task that can be pushed to the back burner, it gets pushed back…WAY back. Many times the website, local business listings, social media marketing, and overall online marketing plan of a business are the things that get pushed […]


online presence, small business,

Build your competitive edge with hands-on training

June 8, 2012 Maradyth Mobile Marketing

Embracing online marketing and mobile technology can give small businesses a competitive edge. This summer, Arkansas Small Business and Technology Development Center is offering a range of hands-on training programs to help businesses with different facets of online marketing, including Internet retailing, social media, and much more. As leaders in innovation and technology, ASBTDC constantly […]


ASBTDC, online marketing, small business,

Free Twitter contest app

May 22, 2012 Timothy Mobile Marketing

Here at the Arkansas SBTDC we monitor a number of social media sites. This morning Herb Lawrence, the director of the ASU SBTDC tweeted news of a free Twitter contest app developed by Binkd. As one of the best ways to build followers on Twitter is with a contest, this is a valuable service for […]


U.S. Post Office mobile barcode promotion

May 16, 2012 Timothy Mobile Marketing

On March 26 the Postal Regulatory Commission (PRC) approved the Postal Service’s Notice of Price Adjustment for a 2012 Mobile Commerce and Personalization Promotion scheduled to run July-August 2012, with registration for participants beginning May 1. The 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2-percent postage discount on standard […]



Location-based marketing with check-ins

March 30, 2012 Maradyth Mobile Marketing

Word-of-mouth is what it’s all about nowadays. Only 14 percent of people trust advertisements, but 78 percent trust peer recommendations. So how can your small business encourage customers to recommend your product or service? Social media check-in applications allow your customers to do so quickly and easily. With the rise of location-based services, small businesses […]


audio, location-based marketing, podcast,

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