Online Presence

Microsoft Closes Clipart Library

December 3, 2014 Timothy Online Presence

Microsoft has closed its reknown clipart library at Office.com. The next time you decide to search for clipart within Office, you’ll be directed to Bing, Microsoft’s search engine. Any clipart you installed on your computer with Office remains available. Only the extra clipart located on the Office.com website is being affected. Clicking the “Find more […]

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Microsoft,

How to Share and Import Google Analytics Dashboards

October 28, 2014 Timothy Online Presence

Earlier today, one of my colleagues at the Arkansas SBTDC asked about a Google Analytics report I had emailed to them. I explained that I could share the dashboard settings with them and then they could change the date ranges to extract the data they needed to write some reports. I copied the URL for […]

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Google, online presence, SEO, tools,

How to Fortify Your Website Against Hackers

October 21, 2014 Timothy Online Presence

Another week, another hacked company. Today its Staples. Last week it was Home Depot. Next week you? Every year the Arkansas SBTDC gets one or more calls from small businesses whose websites have been compromised. Most often its a WordPress site and other times one of the popular shopping carts. In all cases these penetrations […]

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Mobile Payments, Security, WordPress,

Twitter Analytics

September 2, 2014 Timothy Online Presence

Have you tried the new Twitter analytics yet? Twitter just launched a new analytics dashboard that provides improved information on which tweets are popular and socio-graphic details on your followers. Twitter Activity Using ASBTDC’s veteran channel, @ARveteran, our dashboard read “Your Tweets earned 305 impressions over the last 28 days.” Is that good? Well, according […]

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online marketing, social media, tools,

Google Analytics App Released

July 31, 2014 Timothy Mobile Apps

Do you obsess over your search engine optimization? Great news! You can increase your obsession with Google’s newly released Google Analytics app for the iPhone. This sharp, easy-to-read app allows you to monitor all your web and app data anywhere, anytime. The three sample screens on the iTunes description have me thinking this may become […]

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apps, Google, SEO,

Essential Google Analytics Filters

July 22, 2014 Timothy Online Presence

The Arkansas SBTDC has long recommended small businesses take advantage of Google Analytics for monitoring their websites. While most websites have installed the HTML tracking fragment, fewer have gone further to configure Google Analytics to their business model. One of the best and easiest configurations is to set up simple filters to improve the quality […]

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Google Analytics, online marketing, online presence, small business,

How to Recover a Hacked Website

June 17, 2014 Timothy Online Presence

Do you know what to do if your website is hacked? A number of small businesses have had their websites hacked in recent months. The causes have been poor password selection or malware infested plug-ins. But that’s water under the bridge. It’s happened. Your site has been successfully hacked. What do you do now? Fortunately […]

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Google, online presence, Security, WordPress,

Google Analytics Update Adds Demographics

June 4, 2014 Timothy Mobile Marketing

Google has updated their popular Google Analytics product to support demographics. Most existing users will need to update your analytics tracking code to support the new capability. Updating consists of adding a single line of text near the end of your existing analytics tracking fragment. What’s the payoff for the extra effort and nervousness? How […]

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Google, marketing,

Get Listed: Online Information Checklist

May 8, 2014 Timothy Online Presence

Unhappy with your web traffic? Its likely you may not be listed at some high traffic sites and are missing out on your fair share of visitors. Arkansas SBTDC staff have created a Online Information Checklist for ensuring your are listed on key business referral sites. The Online Information Checklist breaks down your actions into […]

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location-based marketing, online presence, tools,

The Secret for Completed Online Forms

May 6, 2014 Timothy Online Presence

How long have you been trying to get visitors to completely fill out your contact and other online forms? Been using required fields? Here’s secret. [Looks around.] Don’t! No, we’re completely serious. Even though you can asterisk, highlight and make fields on your online forms required, don’t. The latest research indicates that when you make […]

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location-based marketing, Privacy,

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