Advertising on Facebook

August 15, 2013 Ronda Online Presence

With more than a billion users and demographic details unsurpassed, Facebook would seem to be an easy pick to market your business. However, with the social media site’s numerous advertising options and no clear price tag, businesses may shy away from using Facebook’s paid features. Having a specific goal in mind will help you ease […]


Facebook, online marketing, online presence,

Tourism in Arkansas – who is our typical tourist?

March 6, 2013 Ronda Uncategorized

People come from all over the country to visit the Natural State. As the weather warms up and Arkansas welcomes more visitors, do you know how to prepare your business for their arrival? The first step in getting ready for visitors is knowing more about them. Where do they live? What are their favorite things […]


ASBTDC, hospitality, small business,

Use the cloud to clear up your communication

February 25, 2013 Jennifer Uncategorized

Is communication a problem in your business? When you tell one person to spread the word, does it end up like a really bad game of “Telephone”? One way to improve communication is through collaboration. Collaboration establishes accountability, efficiency and a place to learn. When I worked in a hospitality business, we had the sacred writ, […]


cloud, Google, small business,

Smart devices create the internet of things

January 2, 2013 Ronda Uncategorized

With at least 56% of American adults owning a smart phone, technology can now advance into the next phase: smart things. Christina Kerley has compiled an amazing look at how technology will move to the next level – from an internet of connected people to an internet of things (iOT). Companies are now making products […]


apps, mobile technology,

Promoting holiday sales with free shipping

November 13, 2012 Jennifer Uncategorized

During the holiday season, many retailers will promote a free shipping option to bolster online sales. There is even an unofficial holiday, Free Shipping Day, which will be on Monday, Dec. 17, this year. Entrepreneur gives seven ways to use free shipping offers when marketing your business: Think beyond your website’s home page and have advertisements all […]


Apps and maps enhance international business travel

September 14, 2012 Liz Mobile Apps

A story making the rounds a few years ago (though never substantiated) recounted Pepsi’s efforts to penetrate the Chinese market. Unfortunately, the slogan that had opened up market share in the U.S.— “Come alive! You’re in the Pepsi Generation!”— fell as flat as a bottle that had been left open overnight. When translated into Chinese, […]


apps, iPad, iPhone, small business,

Nook versatile enough for small business use

June 6, 2012 Liz Tablet Technology

In all my years in publishing, it never occurred to me that a book had much utility beyond its original intent: content for the reader (well, and revenue for me). Oh sure, we occasionally used them as paperweights, shelves, and straight-edges, but they weren’t exactly the cornerstone of our productivity suite. E-readers, however, combine content […]


Microsoft, small business, tablets,

Market research app takes the guesswork out of site selection

June 4, 2012 Liz Mobile Apps

Location, location, location. Certain types of businesses–restaurants, retail shops, and personal service providers–live or die by location. But there is much more to finding the right real estate fit than locating along a heavily traveled route. (In some cases, high traffic can even be hurtful to business survival, but that’s a post for another day.) […]


Android, apps, ASBTDC, demographics, iPad,

Getting started

November 25, 2011 Gwen Uncategorized

Our “Taps and Clicks” blog is live! Thanks for visiting. We hope you will check back often for tips, tools, and cool stuff relating to tablet technology and online marketing for small businesses. In the coming months, please take advantage of special training sessions and consulting services offered by the Arkansas Small Business and Technology […]


Next posts »