Hashtags not just for Twitter

September 18, 2013 Ronda Online Presence

Everywhere you look you see #this and #that. So, what’s all the #fuss? Although hashtags (# followed by a word or string of words with no spaces) are nothing more than a way to group messages by topic, they can be a fantastic marketing tool. Hashtags can enhance an online conversation by getting people involved, […]


ASBTDC, online presence, small business,

From ranters to loyal fans: social media followers matter

August 5, 2013 Ronda Online Presence

Seven popular types of social media fans were recently identified by ReachLocal. Of the seven types of fans, four can directly affect a business’s online reputation through social media posts and online reviews. Both the “ranter” and the “unhappy customer” can bring down your ratings, while the “cheerleader” and the “loyal fan” can help it. Other followers […]


ASBTDC, online presence,

YouTube is more than cute kittens: 1 minute of video worth a million words

April 18, 2013 Ronda Online Presence

When I think of YouTube, I think of amusing videos of cats and the wild antics of teenagers. But according to Socialmouths, businesses should be taking YouTube seriously. YouTube is now the second largest search engine, and business owners should be asking if their company will be found when potential customers search for them. ReelSEO […]


ASBTDC, online marketing, online presence, YouTube,

Tourism in Arkansas – who is our typical tourist?

March 6, 2013 Ronda Uncategorized

People come from all over the country to visit the Natural State. As the weather warms up and Arkansas welcomes more visitors, do you know how to prepare your business for their arrival? The first step in getting ready for visitors is knowing more about them. Where do they live? What are their favorite things […]


ASBTDC, hospitality, small business,

No website? Don’t miss ASBTDC’s Website in a Day

February 20, 2013 Gwen Online Presence

Where consumers once turned to the phone book to find a specific business or type of business, they now search online. According to one study, 97% of Internet users look online for local services – from restaurants to hardware stores to pharmacies – yet at least half of all small businesses don’t have websites. Simply put, to […]


ASBTDC, online marketing, online presence, small business,

Anyone can use review sites to become a critic

November 6, 2012 Ronda Mobile Marketing

Benjamin Franklin said, “Critics are our friends; they show us our faults.” Even as forward thinking as Ben Franklin was, I’m sure he never would have considered that anyone and everyone could be a published critic on a medium with millions of readers. I never thought of the possibility myself until recently when my family […]


ASBTDC, hospitality, online presence,

Online marketing opportunity for Sebastian Co. hospitality businesses

October 11, 2012 Gwen Online Presence

Fort Smith-area hospitality businesses, would you like to know how to attract more customers with online marketing? Have we got a deal for you! Hospitality and tourism-related small businesses in Sebastian County are invited to take advantage of free seminars and other services being offered the next 12 months by the Arkansas Small Business and […]


ASBTDC, hospitality, online marketing, small business,

Technology presentations: Taps and Clicks hits the road

July 6, 2012 Liz Mobile Apps

Recently, I had an opportunity to share some technology tips at the always enjoyable monthly breakfast meeting of the Arkansas Hospitality Association. My topic was “Using Media Tablets and Mobile Devices for Location-Based Marketing.” Businesses in the hospitality industry are highly dependent on location – whether that be a physical address or on the web. […]


apps, ASBTDC, Google, iPad, iPhone,

Build your competitive edge with hands-on training

June 8, 2012 Maradyth Mobile Marketing

Embracing online marketing and mobile technology can give small businesses a competitive edge. This summer, Arkansas Small Business and Technology Development Center is offering a range of hands-on training programs to help businesses with different facets of online marketing, including Internet retailing, social media, and much more. As leaders in innovation and technology, ASBTDC constantly […]


ASBTDC, online marketing, small business,

Market research app takes the guesswork out of site selection

June 4, 2012 Liz Mobile Apps

Location, location, location. Certain types of businesses–restaurants, retail shops, and personal service providers–live or die by location. But there is much more to finding the right real estate fit than locating along a heavily traveled route. (In some cases, high traffic can even be hurtful to business survival, but that’s a post for another day.) […]


Android, apps, ASBTDC, demographics, iPad,

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