Spruce up your online presence for the holidays

November 18, 2013 Ronda Online Presence

In the past, businesses relied on creating festive holiday displays, sending greeting cards to valued customers and running sales to compete with other businesses around the holidays. Nowadays, you need to add another layer to your holiday marketing plan by creating a cheerful online presence. Constant Contact has compiled some ideas: Create a festive Facebook cover […]


Facebook, online marketing, online presence, Pinterest,

Average value of a Facebook fan is $174

October 18, 2013 Ronda Online Presence

Like many business owners, I am a bottom-line thinker.  I want to know what I get for the amount of time I invest in a certain activity. When it comes to social media marketing, how does one determine return on investment? An empirical study by Syncapse looked specifically at the ROI for brands on Facebook. The […]



Advertising on Facebook

August 15, 2013 Ronda Online Presence

With more than a billion users and demographic details unsurpassed, Facebook would seem to be an easy pick to market your business. However, with the social media site’s numerous advertising options and no clear price tag, businesses may shy away from using Facebook’s paid features. Having a specific goal in mind will help you ease […]


Facebook, online marketing, online presence,

Taking another look at Facebook Graph Search

April 25, 2013 Jennifer Online Presence

When Facebook announced mid-January the new Facebook Graph Search, I immediately signed up and began exploring the beta version. The graph search tool is a new Facebook feature that is expected to compete with search engines like Google by providing more meaningful search connections via your friends. You can now search your friends/fans by similar […]


Facebook, small business,

Cool Technology: Ed Collins puts Facebook, iPad to work in Tropical Sno business (Video)

April 26, 2012 Gwen Online Presence

Ed Collins, owner of Collins Concession Stands, Inc., is using social media marketing and mobile technology to promote and run his Tropical Sno Shaved Ice business in Bryant. In this video, Ed discusses his new Facebook business page (like the page and get a BOGO coupon) and some of his favorite iPad apps with ASBTDC. […]


ASBTDC, Facebook, small business,