Pump up your online presence with Google’s Friday 15 tips

June 14, 2013 Gwen Online Presence

Want to know more about improving your small business’s Web presence and online marketing but don’t have loads of time? You’re not alone. In fact, so many small business owners are in the same boat that Google created the Friday 15 series. Two Fridays each month, Google hosts 15-minute live discussions with industry experts on […]


Google, online presence, small business,

Use the cloud to clear up your communication

February 25, 2013 Jennifer Uncategorized

Is communication a problem in your business? When you tell one person to spread the word, does it end up like a really bad game of “Telephone”? One way to improve communication is through collaboration. Collaboration establishes accountability, efficiency and a place to learn. When I worked in a hospitality business, we had the sacred writ, […]


cloud, Google, small business,

Is your business a POI?

February 22, 2013 Ronda Mobile Marketing

Because I tend to be directionally challenged, I recently bought a car with a navigation system. This replaces my former GPS device that I would stick to the inside of the windshield, which worked well until the suction cup lost its grip and the unit would tumble down as I drove along. As I get […]


Google, location-based marketing, online presence, small business,

Aug. 13 in Little Rock, walk in offline and walk out online

August 8, 2012 Gwen Online Presence

Take your business from offline to online in less than a day. Arkansas Get Your Business Online – a new program from Google – is an easy, free, and fast way to get your business online. If you don’t have a website or Google business listing, you’ll find everything you need to get started – and […]


Google, online presence, small business,

Technology presentations: Taps and Clicks hits the road

July 6, 2012 Liz Mobile Apps

Recently, I had an opportunity to share some technology tips at the always enjoyable monthly breakfast meeting of the Arkansas Hospitality Association. My topic was “Using Media Tablets and Mobile Devices for Location-Based Marketing.” Businesses in the hospitality industry are highly dependent on location – whether that be a physical address or on the web. […]


apps, ASBTDC, Google, iPad, iPhone,

Online local business listings in 6 simple steps

May 10, 2012 Nancy Online Presence

How do you look at first glance to your customer?  In many cases, the first impression that a current or potential customer gets of your business online is based on your local business listings.  Local business listings appear on Google, Yahoo!, Bing, Urbanspoon, and many other sites as key resources for the customer. In search […]


Google, small business,

Mobile optimization: How do search engines compare?

March 27, 2012 Liz Mobile Marketing

Most small businesses understand the importance of search engine optimization to their website. But in the rapidly evolving digital landscape of 2012, what does that mean? The number of mobile devices is expected to exceed the world’s population this year. And research shows that users search on mobile devices with a greater urgency than those […]


Google, mobile, SEO, small business,

SEO for Google – Part 1

March 26, 2012 Timothy Online Presence

Many of our clients don’t realize that Google is a major corporate sponsor of the Association of Small Business Development Centers. One of the benefits of that sponsorship is Google having a large presence at our conferences and training our staff on search engine optimization, or SEO. I attended sessions on SEO offered by both […]


Google, SEO,

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