location-based marketing

Get Listed: Online Information Checklist

May 8, 2014 Timothy Online Presence

Unhappy with your web traffic? Its likely you may not be listed at some high traffic sites and are missing out on your fair share of visitors. Arkansas SBTDC staff have created a Online Information Checklist for ensuring your are listed on key business referral sites. The Online Information Checklist breaks down your actions into […]


location-based marketing, online presence, tools,

The Secret for Completed Online Forms

May 6, 2014 Timothy Online Presence

How long have you been trying to get visitors to completely fill out your contact and other online forms? Been using required fields? Here’s secret. [Looks around.] Don’t! No, we’re completely serious. Even though you can asterisk, highlight and make fields on your online forms required, don’t. The latest research indicates that when you make […]


location-based marketing, Privacy,

Promoting your offer while your customers are nearby

July 18, 2013 Ronda Mobile Marketing

In a recent survey by comScore and UPS, 47 percent of the 3,000 respondents said they were more likely to shop with a retailer if they received a coupon or promotion on their smart phone whey they were in the store or close by. With location-based marketing on the rise, retailers want to close the […]


location-based marketing, mobile technology, online marketing,

Mobile marketing: how small business can get a boost

June 6, 2013 Timothy Mobile Marketing

USA Today published a good article on mobile marketing in its June 5, 2013, online edition. The article and accompanying three-minute video (embedded below) are based on an interview with a small business boutique located in New Orleans. Three takeaways are featured: Small businesses need mobile accessible websites. Keep the website simple and human thumb […]


location-based marketing, mobile, social media,

Does ‘foodstagramming’ help or hurt restaurants?

May 21, 2013 Ronda Online Presence

Have you ever been at a restaurant and watched a fellow diner snap a quick picture of his or her food? If so, you have witnessed “foodstagramming.” Often, the photo quickly goes from smartphone or tablet to Instagram, Facebook, Twitter, or other social media channels with comments and location for all to see. Foodies of […]


location-based marketing, online presence, social media,

‘Nerdy’ online listings

April 2, 2013 Ronda Online Presence

Do you have an unusual business or attraction or just somewhere fun to visit? Do you want new visitors to be able to find you? If so, you should check out nerdydaytrips.com and get your location listed. I stumbled upon a reference to the Nerdy Day Trips website in an edition of Smart Computing magazine […]


location-based marketing, online marketing, online presence,

Is your business a POI?

February 22, 2013 Ronda Mobile Marketing

Because I tend to be directionally challenged, I recently bought a car with a navigation system. This replaces my former GPS device that I would stick to the inside of the windshield, which worked well until the suction cup lost its grip and the unit would tumble down as I drove along. As I get […]


Google, location-based marketing, online presence, small business,

Technology presentations: Taps and Clicks hits the road

July 6, 2012 Liz Mobile Apps

Recently, I had an opportunity to share some technology tips at the always enjoyable monthly breakfast meeting of the Arkansas Hospitality Association. My topic was “Using Media Tablets and Mobile Devices for Location-Based Marketing.” Businesses in the hospitality industry are highly dependent on location – whether that be a physical address or on the web. […]


apps, ASBTDC, Google, iPad, iPhone,

Location-based marketing with check-ins

March 30, 2012 Maradyth Mobile Marketing

Word-of-mouth is what it’s all about nowadays. Only 14 percent of people trust advertisements, but 78 percent trust peer recommendations. So how can your small business encourage customers to recommend your product or service? Social media check-in applications allow your customers to do so quickly and easily. With the rise of location-based services, small businesses […]


audio, location-based marketing, podcast,