Mobile marketing: how small business can get a boost

June 6, 2013 Timothy Mobile Marketing

USA Today published a good article on mobile marketing in its June 5, 2013, online edition. The article and accompanying three-minute video (embedded below) are based on an interview with a small business boutique located in New Orleans. Three takeaways are featured: Small businesses need mobile accessible websites. Keep the website simple and human thumb […]


location-based marketing, mobile, social media,

Siri, the traveler’s and restaurant’s new best friend

January 24, 2013 Ronda Mobile Marketing

Siri, the “personal digital assistant” that responds to voice commands, is an entertaining way to search the Internet and open apps on Apple devices. First available on the iPhone 4S, Siri is now available on the latest generation of Apple iOS6 devices, including the iPad 3 and iPad Mini. If you have just met Siri, you may need […]


iPad, iPhone, mobile, online marketing, small business,

Smartphone security: how to secure your smartphone

December 19, 2012 Timothy Mobile Apps

The December 2012 issues of Smart Computing arrived in the ASBTDC offices. One of the articles gives several good tips on how to secure your smartphone against threats. Traditionally, the simpler-feature phones were relatively immune from hacking, but as smartphones have evolved into micro-computers, their advanced operating systems increasingly open smartphones to hacking. Screen locks. […]


apps, mobile, Security,

Responsive design: from mobile to desktop

November 8, 2012 Timothy Online Presence

Are you familiar with “responsive design”? Responsive design has grown steadily in 2012 to become the newest buzzword and hip web technology. In a nutshell, responsive design is creating a website that automatically adjusts to connecting devices of all types and sizes. The cornucopia of smartphones, mobile tablets, notebooks and netbooks have necessitated a rethinking […]


mobile, online presence, WordPress,

Are you ready for mobile commerce?

July 11, 2012 Nancy Mobile Marketing

I don’t know about you, but I’m an e-commerce customer. Moreover, I’m a mobile e-commerce customer. I buy everything from kids’ clothes to DVDs on my phone. I’m not alone, believe it or not! According to The Nielsen Company, half of mobile phone users now have smartphones with Internet capability. The number of smartphone subscribers […]



Technology presentations: Taps and Clicks hits the road

July 6, 2012 Liz Mobile Apps

Recently, I had an opportunity to share some technology tips at the always enjoyable monthly breakfast meeting of the Arkansas Hospitality Association. My topic was “Using Media Tablets and Mobile Devices for Location-Based Marketing.” Businesses in the hospitality industry are highly dependent on location – whether that be a physical address or on the web. […]


apps, ASBTDC, Google, iPad, iPhone,

U.S. Post Office mobile barcode promotion

May 16, 2012 Timothy Mobile Marketing

On March 26 the Postal Regulatory Commission (PRC) approved the Postal Service’s Notice of Price Adjustment for a 2012 Mobile Commerce and Personalization Promotion scheduled to run July-August 2012, with registration for participants beginning May 1. The 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2-percent postage discount on standard […]



Mobile optimization: How do search engines compare?

March 27, 2012 Liz Mobile Marketing

Most small businesses understand the importance of search engine optimization to their website. But in the rapidly evolving digital landscape of 2012, what does that mean? The number of mobile devices is expected to exceed the world’s population this year. And research shows that users search on mobile devices with a greater urgency than those […]


Google, mobile, SEO, small business,

EasySign mobile app

February 16, 2012 Gwen Mobile Apps

The concept of digital documents and a paperless office may be appealing, but what about the forms and invoices in your business that you or your customer has to sign? The mobile app EasySign may be the answer. A Mashable article recently recommended EasySign as one of five mobile apps to boost small business productivity. […]


apps, mobile, paperless,