online marketing

Preparing Your Online Business for Cyber Monday

November 21, 2014 Timothy Mobile Marketing

After Black Friday, the next most important small business date is Monday, November 24, 2014 — Cyber Monday. Depending on your niche, Cyber Monday may actually be more important. With that in mind, is your business prepared for Cyber Monday? How do you know? Tips for Preparing for Cyber Monday 1. Check your server(s). Unless […]

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online marketing, online presence,

Small Business Saturday 2014

November 11, 2014 Timothy Uncategorized

Save the date! Small Business Saturday 2014 will be on Saturday, November 29. That’s just two days after Thanksgiving. Are you ready? Small Business Saturday Tips 1. Develop a Holiday goal. What do you most want to accomplish this Holiday season? Increase sales? Increase customers? Build your email list? Decide on your goal and how […]

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marketing, online marketing,

Twitter Analytics

September 2, 2014 Timothy Online Presence

Have you tried the new Twitter analytics yet? Twitter just launched a new analytics dashboard that provides improved information on which tweets are popular and socio-graphic details on your followers. Twitter Activity Using ASBTDC’s veteran channel, @ARveteran, our dashboard read “Your Tweets earned 305 impressions over the last 28 days.” Is that good? Well, according […]

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online marketing, social media, tools,

Essential Google Analytics Filters

July 22, 2014 Timothy Online Presence

The Arkansas SBTDC has long recommended small businesses take advantage of Google Analytics for monitoring their websites. While most websites have installed the HTML tracking fragment, fewer have gone further to configure Google Analytics to their business model. One of the best and easiest configurations is to set up simple filters to improve the quality […]

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Google Analytics, online marketing, online presence, small business,

New Merge Add-on for Google Docs

April 29, 2014 Timothy Mobile Marketing

MailChimp.com announced the availability of their new Merge add-on for Google Docs. Merge enables you to create a document in Google Docs and merge it with an email list in Google Sheets. Not only has Google blessed this add-on, Google requested the add-on be developed by MailChimp. This new add-on allows you to email up […]

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Google, online marketing,

Email marketing just got harder with Gmail move

December 26, 2013 Timothy Mobile Marketing

Effective immediately, Google is caching (or storing) all Gmail images and serving them from Google’s server farms. “So what?,” you might ask. Well, all the wonderful statistics on how many customers and prospects are opening your email marketing newsletters and special offers are now difficult to obtain. Google’s unilateral move negates the ability of MailChimp, […]

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Google, online marketing,

Calculate the real cost before you do a daily deal

December 3, 2013 Ronda Online Presence

Looking for a way to promote your business online? Daily deal sites like Groupon, Living Social and Cool Deals are a great way to gain exposure for your products and services. The concept is simple: your business creates a deal a daily deal vendor promotes it for a price people purchase the deal through that vendor […]

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online marketing,

Spruce up your online presence for the holidays

November 18, 2013 Ronda Online Presence

In the past, businesses relied on creating festive holiday displays, sending greeting cards to valued customers and running sales to compete with other businesses around the holidays. Nowadays, you need to add another layer to your holiday marketing plan by creating a cheerful online presence. Constant Contact has compiled some ideas: Create a festive Facebook cover […]

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Facebook, online marketing, online presence, Pinterest,

Advertising on Facebook

August 15, 2013 Ronda Online Presence

With more than a billion users and demographic details unsurpassed, Facebook would seem to be an easy pick to market your business. However, with the social media site’s numerous advertising options and no clear price tag, businesses may shy away from using Facebook’s paid features. Having a specific goal in mind will help you ease […]

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Facebook, online marketing, online presence,

Promoting your offer while your customers are nearby

July 18, 2013 Ronda Mobile Marketing

In a recent survey by comScore and UPS, 47 percent of the 3,000 respondents said they were more likely to shop with a retailer if they received a coupon or promotion on their smart phone whey they were in the store or close by. With location-based marketing on the rise, retailers want to close the […]

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location-based marketing, mobile technology, online marketing,

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