online presence

From ranters to loyal fans: social media followers matter

August 5, 2013 Ronda Online Presence

Seven popular types of social media fans were recently identified by ReachLocal. Of the seven types of fans, four can directly affect a business’s online reputation through social media posts and online reviews. Both the “ranter” and the “unhappy customer” can bring down your ratings, while the “cheerleader” and the “loyal fan” can help it. Other followers […]

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ASBTDC, online presence,

Pump up your online presence with Google’s Friday 15 tips

June 14, 2013 Gwen Online Presence

Want to know more about improving your small business’s Web presence and online marketing but don’t have loads of time? You’re not alone. In fact, so many small business owners are in the same boat that Google created the Friday 15 series. Two Fridays each month, Google hosts 15-minute live discussions with industry experts on […]

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Google, online presence, small business,

Does ‘foodstagramming’ help or hurt restaurants?

May 21, 2013 Ronda Online Presence

Have you ever been at a restaurant and watched a fellow diner snap a quick picture of his or her food? If so, you have witnessed “foodstagramming.” Often, the photo quickly goes from smartphone or tablet to Instagram, Facebook, Twitter, or other social media channels with comments and location for all to see. Foodies of […]

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location-based marketing, online presence, social media,

YouTube is more than cute kittens: 1 minute of video worth a million words

April 18, 2013 Ronda Online Presence

When I think of YouTube, I think of amusing videos of cats and the wild antics of teenagers. But according to Socialmouths, businesses should be taking YouTube seriously. YouTube is now the second largest search engine, and business owners should be asking if their company will be found when potential customers search for them. ReelSEO […]

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ASBTDC, online marketing, online presence, YouTube,

‘Nerdy’ online listings

April 2, 2013 Ronda Online Presence

Do you have an unusual business or attraction or just somewhere fun to visit? Do you want new visitors to be able to find you? If so, you should check out nerdydaytrips.com and get your location listed. I stumbled upon a reference to the Nerdy Day Trips website in an edition of Smart Computing magazine […]

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location-based marketing, online marketing, online presence,

Are you listening?

March 19, 2013 Ronda Online Presence

The online conversation has grown to the point that large companies now employ people just to post, blog and tweet to get their message out on the vast number of sites referred to as social media. With all of that chatter going on, businesses must realize that some of the conversations pertain to them. Small […]

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online marketing, online presence, small business, social media,

Is your business a POI?

February 22, 2013 Ronda Mobile Marketing

Because I tend to be directionally challenged, I recently bought a car with a navigation system. This replaces my former GPS device that I would stick to the inside of the windshield, which worked well until the suction cup lost its grip and the unit would tumble down as I drove along. As I get […]

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Google, location-based marketing, online presence, small business,

No website? Don’t miss ASBTDC’s Website in a Day

February 20, 2013 Gwen Online Presence

Where consumers once turned to the phone book to find a specific business or type of business, they now search online. According to one study, 97% of Internet users look online for local services – from restaurants to hardware stores to pharmacies – yet at least half of all small businesses don’t have websites. Simply put, to […]

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ASBTDC, online marketing, online presence, small business,

Are people talking about your business online?

January 8, 2013 Ronda Mobile Marketing

Gone are the days of calling your travel agent to find things to do and places to stay on vacation or trusting a salesman to give you the best advice on which new car to buy.  Consumers now go online to research prices, features, and what others are saying about their experiences before taking the […]

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online marketing, online presence, reviews, small business, social media,

New insights into video marketing with Wistia

December 27, 2012 Jennifer Online Presence

Incorporating video into your online marketing is an excellent way to engage customers and boost your search engine rankings. Recently, I checked out a new video hosting company that offers helpful user support and useful tools to gauge viewing behavior. Wistia offers small business owners a new way to study the impact of their videos. You can learn […]

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online marketing, online presence, small business, video, YouTube,

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