small business

Technology New Year’s Resolutions 2015

December 30, 2014 Timothy Uncategorized

1. Clean your devices. In Italy, old brooms and dishes are tossed out the window on New Year’s eve. While tossing your keyboard and phone out the window could be done, why start the new year with clean devices. Flip your keyboard upside down and give it a few shakes. Then wipe the keys and […]

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Security, small business,

Essential Google Analytics Filters

July 22, 2014 Timothy Online Presence

The Arkansas SBTDC has long recommended small businesses take advantage of Google Analytics for monitoring their websites. While most websites have installed the HTML tracking fragment, fewer have gone further to configure Google Analytics to their business model. One of the best and easiest configurations is to set up simple filters to improve the quality […]

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Google Analytics, online marketing, online presence, small business,

Hashtags not just for Twitter

September 18, 2013 Ronda Online Presence

Everywhere you look you see #this and #that. So, what’s all the #fuss? Although hashtags (# followed by a word or string of words with no spaces) are nothing more than a way to group messages by topic, they can be a fantastic marketing tool. Hashtags can enhance an online conversation by getting people involved, […]

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ASBTDC, online presence, small business,

Using your iPad as a point-of-sale system with ShopKeep

July 26, 2013 Ronda Mobile Apps

Tablet devices are replacing traditional cash register systems in many small businesses. Point-of-sale (POS) systems like ShopKeep transform an iPad into a cash register and allow business owners to access their reports remotely on their iPhone or other device. Merchant Maverick rates this POS with 5 out of 5 stars and says “ShopKeep is ideal for […]

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apps, cloud, small business, tablets,

Survey tracks small biz mobile technology use

June 18, 2013 Ronda Tablet Technology

Constant Contact recently released a survey that shows 66% of small business owners use some sort of mobile technology. Whether they use a smart phone or tablet, businesses commonly connect with customers using mobile technology through social media engagement/advertising, email marketing, and mobile-optimized websites. Content on these sites includes menus, individual product listings, and videos. […]

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iPad, iPhone, mobile technology, small business, tablets,

Pump up your online presence with Google’s Friday 15 tips

June 14, 2013 Gwen Online Presence

Want to know more about improving your small business’s Web presence and online marketing but don’t have loads of time? You’re not alone. In fact, so many small business owners are in the same boat that Google created the Friday 15 series. Two Fridays each month, Google hosts 15-minute live discussions with industry experts on […]

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Google, online presence, small business,

Bringing technology to the table a fresh way to engage customers

June 12, 2013 Ronda Mobile Apps

Last week, my colleagues and I stopped at a restaurant on a business trip. At the end of the meal, in addition to the check, we were brought an iPhone attached to a small cutting board. I didn’t order the “iPhone a la mode,” so I was curious. The waitress quickly explained that the restaurant […]

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apps, iPad, iPhone, mobile technology, small business,

Taking another look at Facebook Graph Search

April 25, 2013 Jennifer Online Presence

When Facebook announced mid-January the new Facebook Graph Search, I immediately signed up and began exploring the beta version. The graph search tool is a new Facebook feature that is expected to compete with search engines like Google by providing more meaningful search connections via your friends. You can now search your friends/fans by similar […]

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Facebook, small business,

Are you listening?

March 19, 2013 Ronda Online Presence

The online conversation has grown to the point that large companies now employ people just to post, blog and tweet to get their message out on the vast number of sites referred to as social media. With all of that chatter going on, businesses must realize that some of the conversations pertain to them. Small […]

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online marketing, online presence, small business, social media,

Tourism in Arkansas – who is our typical tourist?

March 6, 2013 Ronda Uncategorized

People come from all over the country to visit the Natural State. As the weather warms up and Arkansas welcomes more visitors, do you know how to prepare your business for their arrival? The first step in getting ready for visitors is knowing more about them. Where do they live? What are their favorite things […]

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ASBTDC, hospitality, small business,

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